Ready to become an Etsy ALPHA?

  • Define your brand image and 1-up your competition
  • Learn the proven psychology that will turn casual "shoppers" into "BUYERS"
  • Build a following of repeat customers who come back again and again

What is it?

The Handmade Alpha Academy is a complete step-by-step virtual course, designed exclusively for handmade, digital, and print-on-demand sellers who want to build dominant and profitable brands on Etsy. 

The Handmade Alpha Academy is designed for Etsy sellers of any stage of business who want to stand out as a dominant brand in Etsy's saturated marketplace.


Who am I?

My name is Starla Moore.

I'm an Etsy expert of over 10 years and a manager at eRank.com, Etsy's most popular SEO tool.

I'm a public speaker, sharing my knowledge of business with thousands of individuals at universities and events.

I'm an ex-preschool teacher, using my knowledge of human behavior and psychology to revolutionize the way Etsy sellers build profitable brands.

And - most importantly, I'm one of the most trusted Etsy coaches in the industry, recommended by Business Insider, and working closely with over 900 students around the globe.

In the Handmade Alpha Academy, you will learn...


How to identify and refine your ideal target customer so that you can brand, market, price, and sell to them- based on their specific psychological triggers and values.


How to make your storefront and listings stand out in Etsy's vast sea of over 4 million active competitive sellers by positioning yourself at the top of your industry with advanced branding psychology.


How to photograph and edit your product photos, branding aesthetics, and marketing materials on a $0 budget. 


How to build and grow an effective email marketing funnel that converts casual subscribers into buyers.


How to leverage the new age of social media for marketing your handmade products and how to avoid being ignored by your audience.


How to help shoppers find your handmade products in search with an advanced SEO strategy that will help get your products seen on page one of popular Etsy search queries.


How to price your products profitably and how to identify if you are pricing too little for your time and work. 


How to ensure a steller buying experience for your shoppers to encourage repeat purchases, and how to skyrocket your number of 5-star reviews. 


How to most profitably launch new products in your shop and how to market new products before, during, and after those items are listed for sale. 


How to ship your sold products, both locally and internationally, and understanding the laws and shipping restrictions of certain countries. 


How to continue your journey of growth indefinitely with a proven marketing plan that will help you build more fans, followers, customers, and repeat buyers to support the life of your handmade business. 

Class of 2023 Enrollment opens December 1st

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Hear What Handmade Alpha Alumni Have Said:

Winter enrollment opens in:

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Ready to become the Alpha of your Industry on Etsy?

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