Become an Etsy ALPHA

Cartoon wolf icon with Etsy logo, brain, and shopping cart connected by a dotted path, symbolizing scientifically-backed Etsy selling strategies from Handmade Alpha Academy

What is it?

A visual representation of Starla Moore's Handmade Alpha Academy, including a laptop with the course on screen, a tablet displaying eRank Pro, and included worksheets

The Handmade Alpha Academy is designed for Etsy sellers of any stage of business who want to stand out as a dominant brand in Etsy's saturated marketplace.


Etsy Industry Leader | Consumer Psychology Strategist | Trusted Coach to Thousands


With over 13 years of experience in the Etsy ecosystem, I’ve helped transform how sellers think about success... not just through tactics, but through the science of what makes people buy.


As a manager at eRank.com, the world’s most popular Etsy SEO tool, I’ve gained insight into millions of Etsy listings, giving me a deep understanding of how Etsy’s algorithm works and how real customers behave.


I’ve taught at major business events, marketing summits, and universities across the country. But before all that? I was a preschool teacher, where I first honed my skills in behavior, attention, and motivation, all of which I now apply to one very specific challenge: helping creatives build profitable Etsy brands rooted in buyer psychology.


Today, I’ve mentored over 2,000 students around the world through my signature program, Handmade Alpha Academy, and have been recognized by Business Insider as one of the most trusted voices in Etsy education.
I don’t sell get-rich-quick fantasies. I teach science-backed strategies that empower real artists to build sustainable businesses, without burnout and without guesswork.

Starla Moore teaching a college-level marketing class, sharing expert strategies on branding, Etsy growth, and consumer psychology with university students.

In the Handmade Alpha Academy, you will learn...

Winter Class of 2025 Enrollment opens December 1st

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