A Scientific Approach
to Etsy Success
December 2025 Enrollment opens in:
Become an Etsy ALPHA
- Define your brand image and 1-up your competition
- Learn the proven psychology that will turn "shoppers" into "BUYERS"
- Build a following of repeat customers who come back again and again
What is it?
The Handmade Alpha Academy is a complete step-by-step virtual course, designed exclusively for handmade, digital, and print-on-demand sellers who want to build profitable brands on Etsy.
The Handmade Alpha Academy is designed for Etsy sellers of any stage of business who want to stand out as a dominant brand in Etsy's saturated marketplace.
Meet Starla Moore
Etsy Industry Leader | Consumer Psychology Strategist | Trusted Coach to Thousands
With over 13 years of experience in the Etsy ecosystem, I’ve helped transform how sellers think about success... not just through tactics, but through the science of what makes people buy.
As a manager at eRank.com, the world’s most popular Etsy SEO tool, I’ve gained insight into millions of Etsy listings, giving me a deep understanding of how Etsy’s algorithm works and how real customers behave.
I’ve taught at major business events, marketing summits, and universities across the country. But before all that? I was a preschool teacher, where I first honed my skills in behavior, attention, and motivation, all of which I now apply to one very specific challenge: helping creatives build profitable Etsy brands rooted in buyer psychology.
Today, I’ve mentored over 2,000 students around the world through my signature program, Handmade Alpha Academy, and have been recognized by Business Insider as one of the most trusted voices in Etsy education.
I don’t sell get-rich-quick fantasies. I teach science-backed strategies that empower real artists to build sustainable businesses, without burnout and without guesswork.
In the Handmade Alpha Academy, you will learn...
How to define and target your ideal customer using behavioral psychology, so you can price, brand, and market your products more effectively.
How to make your storefront and listings stand out in Etsy's vast sea of over 5 million competitive sellers by positioning yourself at the top of your industry with advanced branding psychology.
How to photograph and edit your product photos, branding aesthetics, and marketing materials on a $0 budget.
How to build a high-converting email funnel that nurtures subscribers and drives consistent sales, even during slow seasons.
How to leverage social media to market your products and generate trust that converts followers into shoppers.
How to help shoppers find your products with an advanced SEO strategy that will help get your products rank higher on search pages, built on my years of experience as a manager Etsy's largest SEO integration.
How to price your products profitably and how to identify if you are pricing too little for your time and work.
How to ensure a stellar buying experience for your shoppers that encourages repeat purchases, and skyrockets your number of 5-star reviews.
How to profitably launch new products in your shop and how to market those new products before, during, and after those items are listed for sale.
How to continue your journey of growth indefinitely with a proven marketing plan that will help you build more repeat buyers to support the life of your business.
Winter Class of 2025 Enrollment opens December 1st
Hear What Handmade Alpha Alumni Have Said:
Winter enrollment opens in:
Ready to become the Alpha of your Industry on Etsy?
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