Become an Etsy ALPHA

What is it?

The Handmade Alpha Academy is designed for Etsy sellers of any stage of business who want to stand out as a dominant brand in Etsy's saturated marketplace.

If you want to feel more prepared before the autumn and holiday shopping season, June gives you time to start now.

Inside HAA, you’ll have time to learn, apply what you’re learning, ask questions, and begin strengthening the parts of your shop that help shoppers find you, trust you, click on you, and buy from you.

Etsy Industry Leader | Consumer Psychology Strategist | Trusted Coach to Thousands

With over 14 years of experience in the Etsy ecosystem, I’ve helped transform how sellers think about success... not just through tactics, but through the science of what makes people buy.

As a manager at eRank.com, the world’s most popular Etsy SEO tool, I spend a lot of time looking at Etsy data, seller patterns, search behavior, and the ways sellers misunderstand the platform.

I’ve taught at major business events, marketing summits, and universities across the country. But before all that? I was a preschool teacher, where I first honed my skills in behavior, attention, and motivation, all of which I now apply to one very specific challenge: helping creatives build profitable Etsy brands rooted in buyer psychology.

Today, I’ve mentored over 2,000 students around the world through my signature program, Handmade Alpha Academy, and have been recognized by Business Insider as one of the most trusted voices in Etsy education.
I don’t sell get-rich-quick fantasies. I teach science-backed strategies that empower real artists to build sustainable businesses, without burnout and without guesswork.