Early bird benefits...

Though the Alpha Holiday Bootcamp doesn't officially kick off until September 7th, we wanted to create an opportunity for our most dedicated audience to save an early seat to the 7-day event. And to say "thanks", we also wanted to ensure that those who sign up early receive a steep discount.

No matter which day you join, every attendee will receive the same program access and benefits, as well as access to our live group coaching call on September 13th (replay will be available for anyone who cannot attend live).

The only difference is the price... so be sure to mark your calendar for September 3rd and get on the Priority Pricing list so we can send you your discount when enrollment opens!

WHAT IS IT?

The Alpha Holiday Bootcamp is a 7-Day event that will take place from September 7th through September 13th and is designed to help you prepare your Etsy shop for Q4 with a clear, focused plan to attract holiday shoppers, strengthen your best products, and make more sales during the busiest shopping season of the year.

Each day of the event is pre-recorded and will unlock in the morning (EST). Each day of the event can be accessed as many times as you'd like throughout the event. The videos within each day of the Bootcamp are pre-recorded so that you can watch them at your earliest convenience.

The only "live" session during the Bootcamp will take place September 13th at 12 pm EST, 11 am CST, 9 am PST.

A replay of the live coaching call will be available if you are unable to join.

FAQs

Who is this event designed for?

The 2026 Alpha Holiday Bootcamp is designed especially for newer Etsy sellers and sellers who feel stuck, overwhelmed, or unsure what to focus on next.
You do not need a large shop, years of experience, a huge audience, or a history of consistent sales to participate. In fact, this Bootcamp is built to help you cut through the noise and identify the actions that are most likely to move the needle for your shop during Q4.

Over seven days, we’ll help you choose which products deserve your attention, better understand the shoppers you’re trying to reach, strengthen your offers, and build a realistic plan for promoting and preparing your shop for the holiday season.

If you’ve ever looked at your Etsy shop and thought, “I’m doing all the things, but I’m not sure what I should actually be focusing on,” this Bootcamp was created for you.

Who is this event not designed for?

The Alpha Holiday Bootcamp is specifically focused on selling through Etsy, so it is not designed for businesses that do not currently sell, or plan to sell, on the Etsy marketplace.

It is also not intended to be an advanced masterclass for established sellers who already have a highly optimized, proven Q4 system and are simply looking for complex scaling strategies.

Most importantly, this is an action-focused Bootcamp. The lessons are intentionally approachable for beginners, but you’ll get the most value if you’re willing to follow along, complete the exercises, and make decisions about your shop as we move through the week.
You do not need to have everything figured out before you join. That’s the whole point.

Is there anything I'll need in order to participate?

Not much!

You’ll just need an Etsy shop (or a shop you’re actively preparing to launch), access to your listings and basic shop information, and a willingness to work through the exercises with us.

We’ll provide the worksheets and guidance you need throughout the Bootcamp. You do not need any paid Etsy tools, advanced analytics software, or previous Etsy experience to participate.

If your shop is brand new, that’s completely fine. If you’ve been selling for a while but feel like you’re spinning your wheels, you’ll be able to use the same exercises to identify where to focus your time and energy going into Q4.

When do I get access to the event?

Enrollment for the event takes place on September 3rd (Early Bird Discount), September 4th and 5th (General Price), and September 6th (Late Entry Extended Price).

The event will take place the following week, starting on Monday, September 7th and ending on September 13th. Each day, your access to your daily Bootcamp will unlock, at which point you can work through the actions at your earliest convenience.

How do I get access to the event?

Enrollment for the Bootcamp closes on Sunday night (Sep 6th at 11:59pm EST), at which point, the registration page will close.

On Monday, September 7th, you will be sent an email that contains your event access information. Be sure to take note of the email address that you use to sign up for the event, as this is where your access link will be delivered. You can reach out to Marc Moore for help at any time at support@handmadealphaacademy.com

How do the daily trainings work?

Each morning (EST), we will unlock access to your daily training on the Bootcamp access site, at which point, you will be able to begin working.

You can watch each training as many times as you would like until January 2027, at which point, we will close the Bootcamp in order to begin preparing for next year's camp.

Does the event come with a refund policy?

Due to the number of downloadable resources included with the 7-day Bootcamp, refunds must be requested by the end of day 1 (Monday, September 7th) of the event.

What if I'm a Handmade Alpha Academy student?

All HAA students will receive this Bootcamp, as well as all future Bootcamps, for free.

If you are currently not a Handmade Alpha Academy student, signing up for this Bootcamp will not result in a discount on a future enrollment to the Handmade Alpha Academy.

I still have questions!

We have answers! :)

Email Marc Moore at support@handmadealphaacademy.com for Monday through Friday support.

GET YOUR ETSY SHOP HOLIDAY READY

Early bird benefits...

EARLY BIRD

$65 USD

GENERAL

$100 USD

LATE ENTRY

$120 USD

WHAT IS IT?

MEET YOUR COACH

DAYS 1 - 3: BUILD YOUR Q4 STRATEGY

DAYS 4 - 7: PREPARE TO SELL

BEGINNER FRIENDLY FORMAT

PRIVATE FACEBOOK GROUP

PROGRAM REPLAY ACCESS UNTIL JANUARY 2027